Sustainability and Brands
In the past, turnover and profit were the decisive criteria for evaluating a company. In the meantime, financial data alone is no longer sufficient for investors to invest or consumers to buy products. Social and ecological factors are also becoming increasingly important when evaluating a company and its products.
The responsible use of water is one of the most important goals of our time worldwide. The German sanitary industry is aware of this and offers a wide range of technical solutions that meet this objective and the demands of a sustainable orientation.
Branded fittings help against regional water shortages I WELL label as a guarantee for water-saving fittings
Consumers' environmental awareness has risen steadily in recent decades. Today, products in the field of building technology are increasingly evaluated under the aspects of "energy efficiency" and "conservation of resources". The European sanitary fittings industry is meeting this challenge and has developed the WELL classification system.
With TELL, the European radiator thermostatic valve industry is responding to the justified interest of consumers in information and orientation aids for a conscious purchase decision and responsible use of energy and the environment.
Intelligent products demonstrate the innovative strength of brand manufacturers
Not every product and not every company is a brand.
Large loss of sales due to product piracy. The estimated loss for 2019 in the mechanical and plant engineering industry is 7.6 billion euros, according to the current VDMA study "Product Piracy". But product piracy does not only cost sales and cause damage to companies. Plagiarism demonstrably represents a safety risk. Especially when it comes to counterfeit fittings that do not guarantee a clean drinking water supply.
Innovation, quality, comfort and responsibility. Brand manufacturers set trends and provide orientation in the evolution of the industry. What this means in concrete terms is described briefly and concisely in a video by the trade association.
Intelligent leakage protection, hygienic flushing and excellent materials. Brand manufacturers set standards in the industry with their products. The drivers and the claim are innovation, quality and responsibility. Immerse yourself in the world of building fittings....